When one's dislike doesn't line up with a social judgement, it is easier for people to take words at face value. If I say cauliflower is gross and I don't want it anywhere near me, and people around me like cauliflower, they may feel disagreement with me or disappointment that we do not share a like for this kind of food, but they probably won't assume that I think they are a bad person for liking cauliflower. But if I express the same sentiment about scat play and they engage in that, they may assume that I do think they are a bad person for liking that, because my dislike** lines up with a social judgement against less common forms of bodily interactions.
I've learned that when I have a dislike that lines up with a social judgement, it may actually be an expression of that social judgement and not my own feelings at all, and I need to check. I used to think it was gross for some people to have armpit hair, and it wasn't until I consciously separated the social judgement I had absorbed from my actual thoughts that I realized I like it on everybody. I used to think that buying any non-necessity as a poor person was irresponsible and wrong, until I consciously separated it from the social judgement I had absorbed and realized that it was oppressive to say that only the wealthy deserve any fun or rest.
This also affects how I interpret other people's words. Sometimes someone will say something that initially sounds to me like they are judging me; but if I trust the person, then instead of taking that next step and assuming that the expression equals a judgement, I will ask them to rephrase or clarify, and if I am still unsure, I will say, "it sounds to me like you are judging me in this way, is that true?" 99% of the time, I am misinterpreting. I know how distant and unloved I used to feel when I just absorbed 'judgements' without checking to see if that is what they were and I would have ended relationships that I now cherish if I hadn't consciously worked on this skill.
So if I ever say to you something like "I feel like you are saying I am a shitty person for doing this thing," I'm not assuming you are actually saying that, or that it is even a possibility within your character. I am not making ANY assumptions as to your intent or true meaning. I'm just expressing my visceral reaction and opening the possibility of ending my discomfort.
There are a few things I judge: supporting oppressions, selfishness, violating consent. If I say that I judge something you do as bad, that does NOT mean I am judging YOU as bad. I don't speak up in order to try to help you be a 'better' person; that would be a waste of our time because you have to do that on your own. I speak up because for me, not objecting*** to the things I judge as wrong would be a violation of my ethics. My fight is with memes; you're just a bystander.
*if I do not state a judgement in the most blunt way possible, you can safely assume I am not making one.
**my first response is ick. But if I had a lover who was into it, I'd be down to try it, at least.
***which I do sometimes, because I haven't infinite time or energy.